Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.
What is the single most important thing between you and the once-in-a-lifetime fish? The fishing line. The way you fish determines the best type of line for you: braided line (a.k.a. braid or superline) or monofilament line (commonly known as mono). With our Sufix fishing lines there’s nothing you can’t catch! Every fisherman has their preferences what makes a fishing line good. And those requirements vary significantly depending on the fishing style and conditions. The Sufix mono and braided fishing lines include products developed for all applications: blue water, inshore, fresh water lakes, small streams, big rivers and white water.